Partner Terms & Conditions

NeverForgotten Memorials · Partner Referral Programme · Last updated 24 June 2026

These terms form a binding agreement between you and NeverForgotten Memorials. By submitting a partner application, ticking the agreement box, or otherwise participating in the programme, you confirm that you have read, understood and accept these terms in full. If you do not agree, please do not register as a partner.

1. Who we are & definitions

The NeverForgotten Memorials partner referral programme (the "Programme") is operated by Paul McManus Dowdall, a sole trader trading as "NeverForgotten Memorials", based in Ireland ("we", "us", "our"). You can contact us at [email protected].

  • "Partner", "you" means a business or individual whose application to the Programme we have approved.
  • "Referred Customer" means a family or individual who is attributed to you under section 4 and who creates a memorial and/or pays for a NeverForgotten Memorials subscription.
  • "Commission" means the amount payable to you on qualifying payments made by a Referred Customer, calculated under section 5.
  • "Hold Period" means the 14-day period in section 5 before Commission becomes available to withdraw.
  • "Dashboard" means your partner area on our website where your links, balance and activity are shown.

2. Eligibility & application

  • You must be at least 18 years old and legally able to enter into a contract.
  • The Programme is intended for legitimate headstone, memorial, funeral, monumental or related businesses. We may ask for evidence of your business and identity.
  • You must provide accurate, complete and current information when you apply and keep it up to date.
  • We approve every application by hand. Approval is entirely at our discretion, and we may decline any application without giving a reason.
  • Acceptance into the Programme is personal to you and may not be transferred or assigned without our written consent.

3. Your partner account

  • You are responsible for keeping your login credentials confidential and for all activity that occurs under your account.
  • You must notify us promptly at [email protected] of any unauthorised use of your account.
  • You are responsible for ensuring the contact and payment details on your account are accurate. We are not liable for Commission paid to, or delayed because of, incorrect details you supplied.

4. Referrals & attribution

  • On approval you receive a unique referral link, QR code and referral code. You may share these through lawful means in connection with your business.
  • Attribution is first-click-wins. When a person first arrives through your link or QR code, we store a referral cookie ("nf_ref") in their browser for 60 days. If they create a memorial and subscribe within that window, they are attributed to you.
  • Once a Referred Customer is attributed to a Partner, that attribution is never overwritten by a later link or code.
  • A referral code entered by a customer at the point of memorial creation also attributes that customer to you.
  • Attribution depends on technical factors outside our control, including the customer's browser, device, cookie settings, ad blockers and whether they clear their cookies. We do not guarantee that any referral will be tracked, attributed or result in Commission.
  • We may make manual attribution adjustments (for example to correct an error or remove a fraudulent referral). Our records of attribution and Commission are final in the absence of manifest error.

5. Commission

  • The standard Commission rate is 20% of each qualifying subscription payment actually received by us from a Referred Customer, recurring for as long as that subscription remains active and paid. We may agree a different individual rate with you.
  • Your individual rate may be set, varied or differentiated by us. Your current rate is shown in your Dashboard, and any change applies to Commission accruing after the change.
  • Commission is calculated on the amount actually paid by the Referred Customer and received by us, in euro (EUR), rounded to two decimal places. It excludes taxes, refunds, chargebacks, discounts, and amounts we do not actually receive.
  • Hold Period. All Commission is subject to a 14-day Hold Period from the date it accrues before it becomes available to withdraw.
  • If the payment that gave rise to Commission is refunded, reversed, charged back or cancelled during the Hold Period, that Commission is forfeited and removed from your balance.
  • Once Commission is released after the Hold Period, no clawback applies to that released amount.
  • Commission accrues only on genuine, completed payments from validly attributed Referred Customers. We may withhold, adjust or reverse Commission that we reasonably believe arises from error, fraud, abuse or breach of these terms.
  • Your balance and entitlement are always derived from our commission records. Where your Dashboard and our underlying records differ, our records govern.

6. Withdrawals & payment

  • You may request a withdrawal of your available (released) balance from your Dashboard once it reaches the minimum of €30.00.
  • Approval may take up to 7 working days. Withdrawal requests are reviewed and approved manually. We aim to review promptly, but approval can take up to seven (7) working days from the date of your request, and occasionally longer where we need further information or where checks are required. "Working days" means Monday to Friday excluding public holidays in Ireland.
  • Approved withdrawals are paid by bank transfer to the account details you provide. You are responsible for supplying accurate, complete payment details; we are not responsible for payments delayed or misdirected because of details you provided.
  • Before approving a payment we may require identity verification, proof of business, a valid payment destination, or other information reasonably needed to make payment or to comply with our legal obligations (including anti-fraud and anti-money-laundering checks). We may decline or pause a withdrawal pending such checks.
  • We may decline a withdrawal, or recover an overpayment, where it relates to Commission that was paid in error, forfeited, fraudulently obtained, or otherwise not properly due.

7. Taxes

  • You are solely responsible for determining, declaring and paying all taxes arising from your Commission, including (as applicable) income tax, USC, PRSI and VAT, and for any registration, filing and reporting obligations.
  • Commission is stated and paid on the basis that you account for your own taxes. We do not withhold or deduct tax on your behalf and are not your employer or tax agent.
  • If you are or become VAT-registered, you are responsible for correctly accounting for any VAT on your Commission. You will provide any tax information we are legally required to collect.

8. Independent relationship

You participate as an independent business. Nothing in these terms creates an employment, partnership, joint venture, franchise or agency relationship between you and us. You have no authority to make any representation, commitment or warranty, or to incur any liability, on our behalf, and you must not hold yourself out as able to do so.

9. Acceptable use & anti-fraud

You must promote NeverForgotten Memorials honestly, lawfully and in keeping with the sensitive nature of our service to bereaved families. You must not:

  • refer yourself, or create or subscribe through accounts you control, to generate Commission ("self-referral");
  • generate referrals, clicks or sign-ups by fraudulent, automated, deceptive or incentivised means, including cookie-stuffing, fake or coerced sign-ups, or false attribution;
  • send spam or unsolicited communications, or breach any applicable marketing, e-Privacy or advertising laws or platform rules;
  • bid on, or register, our name, brand, domains or confusingly similar terms in paid search, domains or social handles, or otherwise pass yourself off as us;
  • make false, misleading or exaggerated claims about our service, pricing, features or your relationship with us;
  • use our brand in a way that is disparaging, offensive, unlawful, damaging to our reputation, or insensitive to bereaved families.

You must comply with all laws applicable to your promotion of the Programme. Breach of this section may result in immediate suspension or termination and forfeiture of unpaid Commission.

10. Brand & intellectual property

We grant you a limited, non-exclusive, non-transferable, revocable licence to use our name, logo and the referral assets we provide solely to promote the Programme in line with these terms and any brand guidance we give. All intellectual property in our website, brand, QR codes and materials remains ours. This licence ends automatically when your participation ends, and you must then stop using our brand and remove our assets from your channels.

11. Data protection

  • How we handle your personal data as a Partner is explained in our Partner Privacy Notice, which forms part of these terms.
  • Partners only ever see anonymised referral activity (a first name and last initial). We do not share other personal data about Referred Customers with you.
  • Where you separately collect personal data about families you refer (for example in your own business records), you do so as an independent data controller and are responsible for your own compliance with the GDPR and the Data Protection Act 2018.

12. Confidentiality

You must keep confidential any non-public information you receive through the Programme (including commission rates, customer activity, and our business information) and use it only to participate in the Programme.

13. Suspension & termination

  • You may leave the Programme at any time by closing your account or contacting us.
  • We may suspend or terminate your participation, with or without notice, for breach of these terms, suspected fraud or abuse, legal or risk reasons, or at our discretion.
  • On termination, any released balance properly due remains payable, subject to these terms and any checks in section 6.
  • Commission that is still within its Hold Period, or that we reasonably believe was obtained through fraud, abuse or breach, may be withheld and forfeited.
  • Sections that by their nature should survive termination (including sections 5–7 and 11–19) continue to apply.

14. No guarantee

The Programme is provided on an "as is" and "as available" basis. We do not guarantee any level of earnings, referrals, availability of the Programme or website, or that attribution will function without interruption or error. We may change, limit or withdraw the Programme at any time.

15. Liability

Nothing in these terms limits or excludes any liability that cannot be limited or excluded by law, including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation. Subject to that:

  • we are not liable for any indirect, special or consequential loss, or for loss of profit, revenue, goodwill, business or anticipated savings; and
  • our total aggregate liability to you arising out of or in connection with the Programme is limited to the total amount of Commission properly due to you and unpaid at the time the liability arose.

16. Indemnity

You will indemnify us against any losses, costs, claims, damages and expenses we reasonably incur arising from your breach of these terms, your promotion of the Programme, or your breach of any law or third-party rights.

17. Changes

We may change these terms, the Commission rates, the Hold Period, the minimum withdrawal, or any aspect of the Programme. We will publish updated terms on this page with a revised "last updated" date and, where the change is material, take reasonable steps to notify you. Continued participation after a change takes effect means you accept the updated terms. If you do not accept a change, your remedy is to leave the Programme.

18. General

  • These terms (together with the Partner Privacy Notice and anything we expressly incorporate) are the entire agreement between us regarding the Programme.
  • If any provision is found invalid or unenforceable, the rest continues in force.
  • A failure to enforce any right is not a waiver of it.
  • We may assign or transfer these terms; you may not without our written consent.
  • We may use sub-contractors and service providers to operate the Programme.
  • Neither party is liable for failure or delay caused by events beyond its reasonable control.

19. Governing law

These terms and any dispute arising from them are governed by the laws of Ireland, and you and we submit to the exclusive jurisdiction of the Irish courts.

20. Contact

Questions about the Programme or these terms: [email protected].